Naturalia engages its customers in reducing their emissions with Greenly

635

Employees

France

Head office

Food, distribution

Sector

Allon Zeitoun
Managing Director of Naturalia
Each time a user makes a purchase from one of these stores, the Greenly application will detect the purchase, the amount and the store. This will allow an algorithm to categorise the expenditure, to calculate the emissions emitted and those avoided, compared to a less eco-responsible purchase, as well as the amount to be returned to the user to top up his or her kitty.

Naturalia

Naturalia is a French retailer specialising in organic, fair trade and biodynamic products, as well as organic cosmetics and ecoproducts.

The objective

Naturalia has partnered with Greenly to help its customers question their consumption habits, convinced that it is the small efforts of each individual that make the world greener. The company has therefore chosen to reward Greenly users.

The partnership

To encourage users of the Greenly application to consume more responsibly and adopt virtuous practices, Naturalia has committed to donating 2% of its customers' purchases to concrete actions to offset their carbon footprint by financing large-scale environmental projects. 

The Greenly application allows individuals to calculate their carbon footprint. Thanks to the information collected on your purchases, it shows you in real time where you are the most energy-consuming in terms of CO2 emissions. The lower your consumption in terms of emissions, the more points you earn to donate to the environmental protection action of your choice. 


An initiative to learn to consume better 

"Each time a user makes a purchase from one of these stores, the Greenly application will detect the purchase, the amount and the store. This will allow an algorithm to categorise the expenditure, calculate the emissions emitted and those avoided, compared to a less eco-responsible purchase, as well as the amount to be returned to the user to top up his or her kitty" Allon Zeitoun - Managing Director - Naturalia France

An initiative to learn to consume better

The Greenly app is available in the AppStore on iOS and in the PlayStore. You can also click here.

How does it work?

In order to consume better, the Greenly algorithm evaluates the emissions emitted or avoided, by estimating the impact of each euro spent by product category or brand, thanks to the emission factors of ADEME, the French Agency for Ecological Transition, and the carbon footprints of companies, in relation to their turnover. 

Is my data secure?

The analysis of your expenses is done automatically via a bank security system. In order to connect to all banks in compliance with sharing and security standards, Greenly uses Oxlin technology, from Linxo Group, a company approved by the Banque de France. 

To help users commit to the transition, Greenly offers to support certified emission reduction and carbon sink projects, in partnership with EcoAct, the European leader in low carbon strategies. 

Choose the cause that affects you

By purchasing more environmentally friendly products, Greenly tracks your carbon footprint and allows you to make a financial contribution to various environmental projects. You can choose to donate your points to three major projects of your choice:

  • Floresta de Portel project in the Amazon

The state of Para, in the northwest of Brazil, is home to one of the richest natural environments on the planet. However, this habitat is threatened by deforestation as agriculture develops at the expense of the forest. The Floresta de Portel project aims to protect and preserve this fragile environment in order to avoid unplanned deforestation. In this way, the forest will be able to regenerate. It helps the local population to take ownership of nature in a sustainable way through better forest management.

This project also allows the development of fair trade activities through agroforestry and better management of the territory in the form of a "Private Conservation Reserve". This project could avoid 22 million tonnes of CO2 emissions over 40 years. It also protects the forest and biodiversity of the region, notably by stopping the felling of trees and the destruction of natural habitats. 

  • Ghandi Wind Farm Project, India

India's energy resources are largely dependent on coal. It alone accounts for 44% of primary energy consumption and more generally for 73% of fossil fuels.

The development of renewable energy is no longer an option. The Gandhi project, which brings together several wind power sites in different regions of India, plays a key role in the country's transition to a low-carbon economy. 

  • Africa Stoves project, Uganda

In Uganda, 3 million people cook every day with traditional three-stone stoves, polluting biofuels with open fires, because it is the most affordable way to cook. 

This inefficient cooking produces dangerous fumes, both inside and outside the fireplaces, which can cause serious health and environmental hazards. 

The Africa Stoves programme aims to produce and distribute locally manufactured improved cookstoves throughout Uganda. Improved stoves produce fewer greenhouse gas (GHG) emissions than traditional cooking methods. 

In addition, the stoves are also more robust and safer. The whole project contributes to the fight against deforestation and respiratory diseases. 


To review the interview on the subject :

https://www.linkedin.com/posts/sidonie-tagliante-saracino_innovation-greentech-technologie-activity-6678284415841402880-Hipb