The creation of a Scientific Advisory Board became obvious as the company began to deploy its technologies to the general public. The aim is to ensuring the scientific integrity of Greenly's work
and enable it to convince as many people as possible of the merits of its monitoring tool. With this in mind, the company has assembled a team of experts specialising in carbon footprint analysis, environmental policies and the deployment of new technologies.
The Scientific Advisory Board includes carbon footprint experts, environmental economists and civil society figures, each of whom can contribute their expertise and perspective to guide Greenly's developments. The following members have participated in the reviews of Greenly's methods and calculations:
- Michel Bauer
, economist and sociologist, formerly researcher at the CNRS and professor at HEC, who has agreed to chair the Board.
- Antoine Dechezleprêtre
, economist, professor at the London School of Economics who worked with Nicholas Stern, and specialist in climate issues at the OECD.
- Christian Couturier
, ex-partner of Astorg Capital, impact investor and entrepreneur focused on reducing carbon emissions.
- Lucas Chancel
, economist, specialist in inequalities and the environment. His work focuses on the measurement of economic inequalities, their interaction with sustainable development and the implementation of social and environmental public policies.
- Caroline Alazard
, founder of the company GreenNext with Nicolas Houdant
, in the 2000s, mentioned her interest in the context of her previous work. Her company had measured the carbon footprint of five hundred thousand consumer products.
- Yann Leroy
, a professor at CentraleSupélec and head of a cross-disciplinary course on the innovative design of complex products, is particularly interested in how to offer users more eco-responsible alternative expenditure.
- Nicolas Houdant
, CEO of Energie Demain, a company that supports local authorities in their low-carbon strategy.- Luc Julia
, a world expert in artificial intelligence, co-inventor of SIRI and vice-president of innovation at Samsung.
Together, the members established the list of the Council's aims, in particular
-Initiate a transparent review of Greenly's calculation methods;
-Discuss how the company assesses its carbon footprint and see how to make the carbon base more participatory;
-Review the governance of the data, i.e. the process that governs changes to the carbon base, with particular attention to the traceability of changes and the archiving of sources;
-Ensure that the carbon base is reviewed by a trusted external third party, in particular to ensure its quality control or to detail not only the calculations, but also an assessment of the accuracy per item;
-Ensure the homogeneity of processing, to avoid favouring one brand or company over another;
-Guide the company in its future developments, in particular to participate in the continuous improvement of its analysis methods;
-Frame collaborative work with users to refine the understanding of average baskets and the calculation of monetary ratios, for example by learning from the content of their average basket to refine the coefficients specific to each user;
-Ensure a balanced relationship with Greenly's external partners to preserve the integrity of its methods, regardless of the economic relationships that the company may enter into Consult the page dedicated to the Greenly Scientific Council here